Investment Process

Where we start
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We believe that money should simply be a tool - a means to achieve the peace of mind and quality of life you deserve. With this in mind, we apply investment management techniques that have been shown, over time, to optimise returns while minimising risk.

The City would have us believe that investment advice is all about making a forecast. They tell us they can look into a crystal ball and predict the future. But speculating about the future is not a sensible decision. The future is uncertain. As an adviser we can't promise accurate predictions of share prices or manager performance, and trying to build your investment portfolio on promises we can't keep would be foolish.

The good news is that we don't have to forecast to give you a successful investment experience. We don't have to pick the best shares or identify which manager will outperform whom. Instead, we base our investment strategy on the decades of Nobel Prize winning academic research into the behaviour of share prices and investment strategies. The result is a portfolio that aims for a solid long-term rate of return while minimising risk, expenses and taxes.

Our goal is not to beat the market, but to achieve a healthy rate of return that allows our clients to achieve their financial dreams without exposing them to unreasonable risk. By using investment management strategies that have been extensively researched and refined to work in both good times and bad, our clients can relax, knowing their portfolio has been specifically designed to withstand the day-to-day and year-to-year fluctuations in the market.



Markets work
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Markets throughout the world have a history of rewarding long-term investors for the capital they supply. Companies compete with one another for investment capital, and millions of investors compete with one another to find the most attractive returns. This competition tends to drive prices to fair value, making it difficult for investors to achieve greater returns without bearing greater risk.

Traditional investment managers strive to beat the market by taking advantage of pricing 'mistakes' and attempting to predict the future. Too often this proves costly and futile. Predictions go awry and managers miss the strong returns that markets provide by holding the wrong stocks at the wrong time. Meanwhile, capital economies thrive - not because markets fail but because they succeed.

 Invest or speculate?
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The futility of speculation is good news for the investor. It means that prices for public securities are generally fair and that persistent differences in average portfolio returns are largely explained by differences in average risk. It is certainly possible to outperform markets, but not in general without accepting increased risk.

When you reject costly speculation and guesswork, investing becomes a matter of identifying the risks that are likely to be rewarded in the long term and choosing how much of these risks to take. Financial economists have identified the risk factors that seem to drive investment returns. At Collingbourne Wealth Management we construct our portfolios to capture them.




Take risks worth taking
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Evidence from practising investors and academics shows that risk and return are related. Gain is rarely achieved without taking a chance, but not all risk-taking is rewarded. Financial economics over the last fifty years has brought us a powerful understanding of the risks that are generally rewarded and the risks that are not.

The overall consensus within the academic world is that expected returns in equity markets can be summarised in three dimensions:

  • Market: Shares have higher expected returns than bonds.

  • Company size: The shares of smaller companies have higher expected returns than the shares of larger companies.

  • Company price: Lower-priced out-of-favour shares (or 'Value' stocks) have higher expected returns than higher-priced popular shares (or 'Growth' stocks).

Academics conclude that, taken together, the above three factors explain more than 90% of the variation in average investment portfolios.

To learn more, visit our resources page for a range of articles on investment theory.

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Collingbourne Wealth Management : 2008