Cookie Policy

Effective Date: 5-Aug-2026
Last Updated: 5-Aug-2026

What are cookies?

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

How do we use cookies?
As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

Types of Cookies we use

Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.


wpEmojiSettingsSupports session WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly.

_cfuvid session Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services

__cf_bm 1 hour This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
cookieyes-* 1 year CookieYes sets this cookie for consent solution management.

Functional
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.


ytidb::LAST_RESULT_ENTRY_KEY Never Expires The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.

Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.


elfsight_viewed_recently Less than a minute
Users who visit websites with Elfsight widgets will encounter only one cookie.

ga* 1 year 1 month 4 days Google Analytics sets this cookie to store and count page views.

_ga 1 year 1 month 4 days Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.

_clck 1 year Microsoft Clarity sets this cookie to retain the browser’s Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID.

_clsk 1 day Microsoft Clarity sets this cookie to store and consolidate a user’s pageviews into a single session recording.

MR 7 days This cookie, set by Bing, is used to collect user information for analytics purposes.

SM session Microsoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains.

Performance
Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

SRM_B 1 year 24 days Used by Microsoft Advertising as a unique ID for visitors.

Advertisement
Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

_gcl_au 3 months
Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.

__Secure-ROLLOUT_TOKEN 6 months
The __Secure-ROLLOUT_TOKEN is a YouTube-set cookie used to manage phased rollouts and A/B testing of new features, interfaces, or video player updates, ensuring a consistent user experience.

YSC session Youtube sets this cookie to track the views of embedded videos on Youtube pages.

VISITOR_INFO1_LIVE 6 months YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.

VISITOR_PRIVACY_METADATA 6 months YouTube sets this cookie to store the user’s cookie consent state for the current domain.

__Secure-YEC past
The __Secure-YEC cookie is a security-focused, third-party cookie set by YouTube (Google) to detect and mitigate bot traffic, prevent fraudulent ad interactions, and store user preferences for embedded videos.

__Secure-YNID 6 months YouTube cookie used to protect user security and prevent fraud, especially during the login process.

MUID 1 year 24 days Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.

ANONCHK 10 minutes The ANONCHK cookie, set by Bing, is used to store a user’s session ID and verify ads’ clicks on the Bing search engine. The cookie helps in reporting and personalization as well.

Manage cookie preferences
You can change your cookie preferences any time by clicking the Cookie Settings link at the bottom of every page. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.

Chrome
Safari
Firefox
Internet Explorer

If you are using any other web browser, please visit your browser’s official support documents.